Wednesday, December 22, 2010

fashion bargain central

In the new year I will be shooting a Cosmo fashion supplement dedicated to fashion that's cheap and fabulous!!!  That means that for the next 2 months I will be scouring the country for you too, sourcing the ultimate in "Can-Have" fashion that's on trend and affordable.
Stick around hun, your wardrobe is about to get some super swagger!

Ps. follow me on twitter @afashionfriend and keep me company while I walk the fashion streets for you finding fashion you so don't have to live without

Monday, December 20, 2010

vintage heaven on a fashion rail

The vintage fashion market at Cape Town's Labia (now on every every Sat) is the most delightful treasure trove of retro fashion finds I have seen in a long time... and its SO affordable. I found loads of fashion bargains there ... the prettiest Mad-Men inspired dresses for under R100, vintage blouses from R50 the most awesome retro boots and shoes from R350. Go and check it out. (Bonus is you can try everything on in the bathrooms inside the Labia.)

Another special find is the Love Project Gift shop (literally just behind the Labia, opp Lifestyle on kloof) It is a non-profit organization that  sells more than 60 different community projects' artistic products, and I found the most fabulous retro crocheted pieces, interesting brooches and gorgeous homeware and baby wear... also very affordable. Plus it's all for a good cause, so no guilt purchases here!

Below are some of my fabulously affordable finds from the Labia market and the Love Projects.
Happy shopping
Your Best Fashion Friend xxx

Ps. follow me on twitter and walk through fashionland with me, every day :)
Twitter: @afashionfriend

Saturday, December 11, 2010

i'll tell you what I want what I really really want

Am off to source affordable fabulous fashion for you.... will post the latest fashion CAN-haves early in the week... so come back: you'll be soooooo happy you did

Saturday, November 27, 2010

show me the yummy

How would you like a pair of FREE ZOOM shoes?!
Yes any pair you like... for FREE!
All you gotta do is:
1. Take a pic of your favourite pair of ZOOM shoes that are in a ZOOM store now
2. Tweet the shoe pic to me @afashionfriend & @ZOOM_footwear
3. Tweet "I luv this pair" with the hash tag #ZOOM
and you could be the lucky twit to win them!
How easy is that? Now just do it!

Entries close 11 Dec 2010 
Winner will be notified by TWITTER on the 14th Dec 2010

In the meantime see below for my latest fabulous affordable fashion finds
Your Best Fashion Friend :)


Follow me on twitter @afashionfriend for up to the minute fashion news, styling tips and keep me company as I source fashion for my latest magazine shoots (and for you)

Thursday, November 18, 2010

U gotta luv it

Fashion allows you to express yourself in so many ways. It visually shows the world who you are (today) and allows you to be somebody completely different (tomorrow). Fashion is non-invasive... you can try new colours, new styles, new trends without having to commit to anything, because if you're not loving what it looks like, you can simply take it off! It's not a tattoo!
Fashion allows us to play, to experiment, to try out new looks, trends, colours and era's. It's supposed to be fun, so start having fun with your look, if you aren't already.... especially with all these fabulous AFFORDABLE fashion items I have found for you below.

Ps. Don't forget to follow me on twitter while I'm on my fashion sourcing mission for you.... @afashionfriend

PSS. Finally figured how to add a"follow" button to this blog (see right) So click, join and stay informed every time I post new fashion buys and news:)
Later xxx

Wednesday, November 10, 2010

Gone shooting

Hi fashionsista's am off to Josi today to shoot my Cosmo fashion story for the Feb issue so I will post more fabulous affordable fashion on my return over the weekend :) In the meantime stay close and follow me on twitter @afashionfriend as I tweet fashionisms from the shoot with Cindy Nel. Or just hang out here and check out all the gorgeous fashion can-haves until I get back.
Mwha! Mwha!
Your Best Fashion Friend
See ya now now

Wednesday, November 3, 2010

Day 2 of sourcing for my Cosmo fashion shoot

So having established that my colour theme for my Cosmo shoot will be all the pretty soft shades of pinks, vintage rose and vanilla whites, today was shoe sourcing day... My favourite part :)
It takes me the longest time as I drool over almost every pair I see and spend most of the day working out what I would need to cut back on this month in order to afford another pair of OMG heel heaven!
Normally my cutbacks relate to the kids... when it's a toss-up between those shoes and their school stationary for next year, DUH! They can write with twigs and rub out with press stick. Oh suck it up! It works just as good!
It was a very successful shoe searching day, I am thrilled at what I found (My feet are sulking big time though... major dose of shoe envy. It's the last time I take them sourcing with me, I swear!)

Here's a sneak preview of what I gorgeous heels I found.... I am after pretty nude and soft tan colours, the  shoe colour of the season. It's going to be a tough call to decide which shoes I will be shooting with.
Sigh so many shoes so little pages

Monday, November 1, 2010

It's sourcing week for my Cosmo shoot

this week you can follow me on twitter @afashionfriend as I source the stores for the sexiest, sweetest candy-coloured lingerie for my Cosmo shoot for the Feb issue. Yes we work 3 months in advance!!

I will be shooting SA celeb Cindy Nel for a special booklet that'll be inserted into Our Feb issue of Cosmo.
I will be out there sourcing and posting the following fabulous fashion finds for my shoot: you can look forward to seeing  gorgeous lingerie, hot date dresses and beautiful romantic items in Summers prettiest  colour trends... sugar sweet pinks, vintage rose and pretty whipped creams.

This means you not only get to see what I will be choosing to shoot Cindy Nel in (before she even gets to see it) but it also means you can plan your Valentine's outfit months in advance (and start budgeting for it too!) It's time to indulge and pamper... see you tomorrow for the first of the fabulous finds.

Ps. Will be tweeting live from the shoot too... giving you Cindy Nels' secret tips for a Va Va Va  Valentine. So be sure to follow me... starting right now @afashionfriend

Monday, October 25, 2010

Loving my work

I really have the best ever job in the world.  I am having such fun finding you fashion that is affordable and current and in store right now. I would really love for you to also share your fabulous fashion finds here too. Best Fashion Friends do share! So if you have a fashion store you want to let me and all your fashionsista's who visit this blog know about... let's put it out there.  
Email me at talk@iafrica.com and I 'll post it as your fabulous find.

Or take a pic of yourself in your latest fashion purchase and share your fabulousness.
Tell us where you bought it and how LITTLE you paid for it. Email me at talk@iafrica.com.

If you have any fashion queries, or need a fashion or style advice just post your query or comment below.

And should you need a Fashion Friend to stylishly follow... find me on twitter @afashionfriend

Can't wait to hear from you
Your BFF

Wednesday, October 20, 2010

what she said

Fashion sales always bring out those voices in my head that makes the actress in United State of Tara seem like a lonely only child.
I can hear my Jewish inner (non) fashion voice saying "Buy it! Buy it! It's half price! It's for nothing! Buy it!"
Rule Nr 1: That's not the voice you want to listen to when looking at an item of sale clothing that (no matter how long you or it lives) is just NEVER, ever, going to come back in fashion. This purchase  hardly ever makes it out your wardrobe (Note to self: recycle bubble skirt)
The other precious voice is very...  positive...  "Awww they only have size 10's left (I am a size 12 - on a good day). Mmmm... Buy it! Buy it! Buy it! It's half price! It's for nothing! Buy it! It will fit you when you lose weight. Think of it as an incentive to diet..." 
Rule Nr 2: No amount of buying the wrong size makes you lose weight. Ever. There is nothing worse than feeling a bit gezundt around the waist and hips added to the pangs of guilt that you now have more clothes you can't fit in to. In fact that feeling alone (the pang of guilt) you will read as hunger, and it will actually make you eat more. This is not a healthy fashion purchase.
But my worst inner voice is that very scary, competitive one: "Buy it! Buy it! Buy it! It's half price! It's for nothing! Buy it for god sake before somebody else does and then you'll be sorry." It comes back louder if, for a second, you put the sale item down, and another (real) person picks it up. Oh hell, that will do it. The Voice then turns into the audio from The Exorcist "You see! I told you to buy it!! Stupid idiot! See what you've done! You've just lost out on the bargain of the century and it was (suddenly) gorgeous."
So you end up hovering around the vessel praying to every known fashion god to let the beeyatch release it... put.. it.. down. And if and when she does you then snatch, run, swipe and eeuww.. you just hate it when you try it on at home.
Rule NR 3: When it comes to buying fashion sale garments just run your own race. Do not look behind you, do not look next you. Just keep focused on the item in your hand and ask yourself the important epiphany-resulting question... "How would you feel if your best friend bought this for you as a gift?" That should put it all in perspective and things should work out quite nicely after that.
Now because I have been involved in retail therapy for over 20 years, and because I am your New Best Fashion Friend you will no longer have to rummage, search, fight and trawl the sales because today I am heading into Fashion Sale Territory for you, and I will post my fabulous SALE fashion finds over the next couple of days. Sit back and relax the good stuffs coming over.

Tuesday, October 19, 2010

I popped into the waterfront today and was pleasantly suprised

When it comes to the old fashion retail faithfuls they still do have the power to surprise me with some fabulous fashion gems. I know you hate having to go through all the masses of badly arranged rails to hunt for something that you might be able to wear... so, (loving this job a lot) I have braved the instore merchandising chaos for you and pulled the following fab items you should be wearing this summer :) 
I am pretty obsessed with the pretty military trend at the moment (soft dirty pastels mixed with military fatigues) and mixing masculine worker-wear with feminine ditsy and wallpaper-print floral (a soft floral blouse, worn tucked into a pair of utility pants (cinched in at the waist with a thin leather belt and effortlessly rolled up to the ankles) teamed with a pair of roughed up worker boots ... kind of Little House on the Prairie meets I'm a Lumberjack ...loving it!!)
You will be so impressed with the well-priced pretty military looks at Edgars and Foschini's... See the fashion posts below called PRETTY MILITARY
(Edgars and Foschini are nationwide stores fashionsisters, so this is not just a Cape Town find :))
Off you go... I've paved the path for you...

Monday, October 18, 2010

even more fabulous fashion shoppers & stylists are on their way to you

coming soon... fashion stylists from Joburg and Durban will be sourcing fabulous fashion finds for you on this blog too.
PLUS
Some very clever and fabulous menswear stylists will be sorting the brothers out with their got to have fashion finds and syling tips...
Best you keep on visiting BFF, or you will miss out on those fashion bargains we're finding for you out there in fashion land

Thursday, October 14, 2010

A whole new world of fabulous (affordable) fashion is coming to you soon

Do you always seem to miss out on those Fabulous Fashion Finds?
Those affordable, on-trend, but don't-know-where-they-are fashion would-love-to haves?

Woohoo! You have a new BFF... me! 

As a freelance fashion stylist, celebrity shopper and the Fashion Director for Cosmo Special Projects I have the fabulous job of trawling the fashion stores on the hunt for fashion that is on-trend & AFFORDABLE! Fashion pieces you won't want to live without!

I am going to take you to all my favourite fashion spots and show you fabulous, affordable, must-have fashion items I find along the way... show you how to wear them & where to get them. I will do all the hunting and fashion searching for you, because I know you don't have the time to do it yourself...
I will let you know in advance when new ranges are going to arrive at a store near you, when sales and special fashion offers are about to start, what fabulous fashion items are coming before they even get to store (so you can get them first!), new fashion shops, new fashion ranges, NICE fashion advice...  and more importantly where you will find the best FASHION BARGAINS ever, right now! Yay!

Your New Best Fashion Friend
Robynne :)  

Ps. lots of my fabulous fashion stylist friends will be posting their hot fashion finds here for you too, so you won't have any more need to say "I have got nothing to wear" 

See you very very soon... am out sourcing for you right now!